Reffie Leasing
Reffie Leasing is a managed service: a trained human team on our own leasing platform that generates leads, nurtures every inquiry, and drives tours across your entire portfolio. No integrations required to start.
A lead comes in for Cedar Towers
Hi! We're a family of 3 and 1 cat looking to move in around October 1st. Is the 2BR still available?
AI pulls data from message context
Knowledge graph finds relevant property facts
Then a human reviews & writes a response
Hi! Yes, our 2BR is still available for Oct 1. The unit comes with an optional parking spot for $50/mo. Want me to hold a tour slot this week?
How it works
Zero integrations to start. Onboarding takes just one week.
Day one
We spin up Facebook Ads for your buildings, posted from our own page, then generate and work the leads ourselves. Nothing to connect on your side. That's how onboarding takes a week, sometimes one phone call.
Sitting on a pile of leads that went cold? Hand us the dump and we revive old leads via email, text, and phone.
When you're ready
Afterwards, add ongoing integration with your existing leasing funnel. Every lead, generated or ingested, lands in the same centralized platform and is worked by the same trained team.
Trained human agents respond over email, text, and messenger, with the lead's full history and your live availability already in front of them. Qualified against per-building criteria, fast.
We schedule around your on-site team's hours, rules, and simultaneous-tour limits.
We ask every lead how their tour went. When the same thing keeps costing you leases, the rent, the unit, a slow handoff on site, you hear about it from us.
Features
We run your leasing on Reffie Platform, leasing software we design in-house and sell independently. Engineering and leasing under one roof.
Every lead tracked inquiry-to-lease. See exactly where leads stall, and why.
What happened on the tour, and where your funnel is leaking. Readable, actionable, and specific about why leads didn't move.
Triage against each building's criteria, including affordable housing and AMI bands, in line with local regulations.
We amalgamate facts from listing sites and rent data, self-correcting as things change. Optional Rent Manager integration keeps rent roll and vacancies current.
A knowledge graph that reconciles conflicting data points across listing sites, rent roll, and your team's emails. Anything ambiguous goes to a human. Your team emails updates; we make them live.
Lead not qualified for one building? The platform flags the adjacent one; the agent makes the call. Nothing wasted.
Pricing
$1,500
/ building / month
Reffie Leasing is for property managers with portfolios of 10 or more multi-family buildings.
Add-on
Funnel integration, $250 / building / month. Ongoing integration with your existing leasing funnel: Zillow, ShowMojo, Apartments.com, and more.
Coverage
Talk to us about your portfolio. If you manage 10+ multi-family buildings, we can likely be live within a week.
